Founders: Amit Dutta and Sandeep Aggarwal
Business: Ayurvedic Herbal Teas
Shark Tank Pitch:
- Season: 2
- Episode: 21
- Ask: ₹1 Crore for 5% Equity
- Networth/Valuation: ₹20 Crore
- Funding: ₹65 Lakhs for 10% Equity from Aman Gupta
- Outcome: Deal accepted with Aman Gupta
Company Details:
- Blue Tea sources its herbs directly from farmers, supporting a sustainable and ethical supply chain.
- They offer a variety of Ayurvedic herbal tea blends, focusing on both taste and health benefits.
- They claim to have helped over 1000 farmer families and boosted their average income by 5x.
- As of October 2023, they had presence in over 8000 stores across India and were exporting to various countries.
Post-Shark Tank:
- They received widespread recognition after appearing on Shark Tank India.
- They secured additional funding, including a follow-on investment from Aman Gupta.
- They expanded their product line and increased their distribution network.
- They continue to promote sustainable practices and empower farmers
Blue Tea: Brewing Success on Shark Tank India
In the bustling landscape of Indian entrepreneurship, Shark Tank India Season 2 showcased a myriad of innovative businesses, including the heralded Blue Tea company.
Led by founders Sunil Chandra Saha and Nitesh Singh, Blue Tea captivated both audiences and investors alike with its promise of the freshest herbal teas and a plethora of health benefits.
The Shark Tank Encounter: Episode Details and Deal Dynamics
In a pivotal moment on Week 6 Episode 26, aired on 6th February 2023, Blue Tea stepped onto the Shark Tank stage, seeking a substantial investment of ₹75 lakhs for a mere 1% equity stake.
Despite facing initial skepticism from the sharks, particularly Anupam’s reservations regarding the presentation’s authenticity, the founders persisted in showcasing the uniqueness of their product.
Aman Gupta’s Investment: Sealing the Deal for Blue Tea
Amidst the scrutiny and doubt, Aman Gupta emerged as Blue Tea’s knight in shining armor, extending an offer of ₹50 lakhs for a 3% equity stake, coupled with an additional ₹25 lakhs as debt at 12% interest.
Despite attempts to negotiate, Aman stood firm, ultimately securing a mutually beneficial agreement that propelled Blue Tea towards greater heights of success.
The Essence of Blue Tea: Health, Innovation, and Recognition
Blue Tea prides itself on offering the world’s freshest herbal teas, renowned for their myriad health benefits ranging from weight reduction to stress alleviation.
Recognized by the World Tea Awards as the “Most Innovative Tea-2018,” Blue Tea’s parent company, Redplum India Pvt. Ltd., encompasses a diverse portfolio of wellness-focused ventures, including Yogafi, Bigbean, Jutlife, and Yogway.
Post-Shark Tank Triumph: Navigating Growth Amidst Pandemic Demand
Amidst the challenges posed by the global pandemic, Blue Tea’s commitment to promoting holistic well-being and supporting local agricultural communities remains unwavering.
With an increasing demand for its Dorje Tea and other health-centric products, Blue Tea continues to expand its global footprint, buoyed by its accolades and dedication to excellence.
A Steaming Success Story for Blue Tea
From humble beginnings to Shark Tank triumph, Blue Tea exemplifies the spirit of Indian entrepreneurship, fueled by innovation, resilience, and a commitment to health and wellness.
As the company forges ahead on its journey, its presence in the culinary landscape serves as a testament to the transformative power of vision and perseverance.
