Pragya Batra’s journey into entrepreneurship began with a solid foundation in education and corporate experience. Graduating from IIT Delhi and later pursuing an MBA at INSEAD, Pragya’s career spanned nearly a decade in strategy and consulting.
She contributed her expertise to renowned firms such as Bain & Company and InMobi, honing her skills in business operations and strategic initiatives.
A Vision Takes Shape: Founding Quirksmith
In 2015, Pragya and her sister Divya, a seasoned jewelry designer, found themselves drawn to a shared vision of creative expression and empowerment. Their discussions led to the birth of Quirksmith in 2016, with a modest investment of personal savings and a bold ambition to challenge norms in the jewelry industry. Pragya’s strategic mindset combined with Divya’s artistic flair laid the foundation for a brand dedicated to innovation and inclusivity.
Empowering Women in a Male-Dominated Industry
One of Quirksmith’s core missions is to address the gender gap prevalent in the jewelry industry. Pragya’s leadership in marketing and sales has been instrumental in creating opportunities for women across all facets of jewelry making.
By championing female participation in design, production, and leadership roles, Quirksmith has not only narrowed the gender disparity but also empowered artisans nationwide.
Cultivating a Supportive Culture: Lessons from Family
Pragya’s upbringing in a close-knit family, where entrepreneurship was valued and resilience was ingrained, profoundly influenced her approach to business. Inspired by her father’s fearlessness in pursuing his own venture, Pragya fosters a culture of resilience, empathy, and authenticity at Quirksmith. Every team member is encouraged to thrive in an environment that prioritizes creativity, collaboration, and personal growth.
Balancing Work and Leisure: A Lifelong Learner
Outside of her entrepreneurial pursuits, Pragya is a dedicated learner and seeker of inspiration. Her mornings begin with intentional planning and reflection, setting the tone for a purpose-driven day.
Whether indulging in quality time with loved ones, exploring thought-provoking content, or nurturing her interests in entertainment and literature, Pragya embraces life’s little pleasures with enthusiasm and curiosity.
Looking Ahead: A Commitment to Impact and Growth
As Pragya reflects on Quirksmith’s journey, she remains committed to fostering a culture of innovation, inclusivity, and positive impact.
With an unwavering belief in the power of empathy and authenticity, she envisions a future where Quirksmith continues to empower women, spark conversations, and redefine success in the jewelry industry.
